These maps, from a study by Thomas Vought and colleagues at Kansas State University, use various metrics to purportedly show which regions of the US are more ‘sinful’ than others. The metrics are:
Gluttony: fast food restaurants per capita.
Greed: A comparison of average incomes with percent of population below poverty line (basically a measure of inequality).
Envy: thefts per capita.
Lust: sexually transmitted diseases reported per capita.
Sloth: a comparison of employment rate and per capita spending on arts, entertainment, and recreation (the strangest metric, in my opinion).
Wrath: violent crimes (murder, assault, rape) per capita.
Pride: an aggregate of all six of the other metrics.